Independent insurance agent.

Internet marketing expert.

Ecommerce expert.


Brian Greenberg is a multi-faceted entrepreneur currently serving as vice-president, co-founder, and founder of multiple online businesses.

Originally from Highland Park, IL, Brian and his family moved to Scottsdale, AZ when he was 18 years old. His father, Elliot, and his grandparents on both sides, were all entrepreneurs, so it was only natural that he, too, would develop an interest in starting his own business.

At the University of Arizona, Brian majored in both Entrepreneurship and Marketing at the business and public administration school—the Eller College of Management. There, he was accepted into the McGuire Entrepreneurship Program, one of the top three programs of its kind in the country.

Following college, Brian started work as a financial professional. His online insurance brokerage—True Blue Life Insurance—has grown steadily since 2003 and now sells insurance in all 50 U.S. states via his websites: and He is recognized as one of the most creative people in the insurance industry and serves as a member of the Million Dollar Round Table, a premiere association that represents the top one percent of financial professionals.

MDRTIndependent insurance agent licensed in all 50 states and member of the Million Dollar Round Table (MDRT), and of the world’s top 1 percent of life insurance and financial services professionals.

ecommerceEcommerce expert specializing in large, dynamic ecommerce websites.
Ecommerce consultant for product data bases.

seoInternet marketing expert specializing in organic SEO, link building, and content marketing.
Expert in internet business startups.

True Blue Life Insurance

True Blue Life Insurance, LLC

Life insurance website

Vice President, 2004 – Present

I am licensed to sell life insurance in all 50 U.S. states and sell life insurance nationwide as an independent agent. I currently operate and I am a member of the Million Dollar Round Table (MDRT),  the National Ethics Association, and the National Association of Insurance and Financial Advisors (NAIFA).  I have been an A+ Better Business Bureau (BBB) member since 2007.

Member of the Million Dollar Round Table (MDRT) 2012.
The MDRT constitutes the top 1% of financial professionals worldwide.
Member of the Scottsdale Chamber of Commerce

Wholesale Janitorial Supply, INC

Online wholesale distributor of over 500,000 products in the cleaning, janitorial, office, and hygiene supply industries.

Vice President, 2004 – Present

My father and I started this business with a website and one small warehouse. Later we contracted with several re-distributors to provide wholesale drop shipping services to our customers nationwide.  By skillfully employing online organic search techniques, we have expanded this  business into a multi-million-dollar enterprise.  Some of our web properties include,,, and

The company has been an A+ Better Business Bureau (BBB) member since 2005.

SEO Services Internet Marketing, LLC.

National internet marketing company focused on organic link building, content marketing, and social media management.

President, 2008 – 2012

With the experience gained from marketing my own websites, I started an internet marketing company specializing in organic SEO. For three years, the company ranked on the first page of Gooogle search results for the keyword “SEO services,” one of the most sought-after and competitive phrases on the internet. I steadily grew revenues to $2 million annually, solely by applying organic marketing techniques. I sold the business in 2012 to pursue a new venture.

In addition to running these businesses, I serve as an editor for Google’s Open Directory Project (DMOZ) for the search engine promotion and life insurance categories.

University of Arizona, Eller College of Management

Graduation year: 2000

Bachelors in Business Administration with a double major in Entrepreneurship and Marketing

Graduate of the Berger Entrepreneurship Program

Member of Delta Sigma Pi (business fraternity)

Insurance News
March 3, 2015
When ‘No Exam’ Life Insurance Is the Best Option for Your Client
February 14, 2015
How Life Insurance Is Changing for the Better
January 30, 2015
5 life insurance game-changers and cautionary notes for 2015
January 14, 2015
Five Life Insurance Game-Changers for 2015
The Business Journal
January 5, 2015
5 ways to build a strong online reputation
December 16, 2014
Why apply for a new life insurance policy
April 24, 2014
24 most creative people in insurance
March 24, 2014
Starting and running an online business
January 1, 2014
The Main Event: Should Your Practice Go Digital or Stay Traditional?
December 23, 2013
You Need the Right Partnerships to Grow your Life Insurance Business
December 20, 2013
The Salesman Who Doesn’t Sell
December 4, 2013
Online agent keeps insurance simple
August 1, 2013
Another way to sell
July 7, 2013
Why Are Businesses Opting To Shop Online For Janitorial Supplies?
July 1, 2013
The virtual producer
June 28, 2013
The virtual producer: No client contact, lots of policies sold
June 27, 2013
The salesman who doesn’t sell
June 27, 2013
5 ways to sell life insurance to millennials
April 5, 2013
Independent Insurance Agent Brian Greenberg Selected for Million Dollar Roundtable
April 3, 2013
Independent Insurance Agent Brian Greenberg Selected for Million Dollar Roundtable
November 3, 2012
Announcing the Grand Opening of True Blue Life Insurance

Want to interview me for a press release?

Get in touch by phone or the contact form below.

Brian Greenberg

8900 E Pinnacle Peak Rd Suite E4
Scottsdale AZ 85255